In the modern age of marketing? business of all sizes need to address ?the ever changing ways of how to promote and gain exposure of their products and services. ?Internet marketing is a new age of marketing that provides businesses with new great opportunities, new marketing platforms and opens new ways to marketing their business using effective Internet marketing strategies. Having the advantage of being ?online?, ?using Internet marketing strategies are much cheaper than traditional methods of marketing? ?giving also the small ?to ? medium size small businesses the opportunity to implement effective internet marketing strategies to grow their business online!
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What are the most Common Types of Internet Marketing Strategies?
As promised on my?previous blog, here are the most common types?Internet Marketing Strategies?that you can choose from to grow your business online!
Search Engine Optimisation (SEO)
SEO is one of the fundamental Internet marketing strategies. This type of Internet marketing strategy seeks to increase a certain website?s rankings in search engines like Google, Yahoo, and Bing. Basically, when people search for anything they type keywords into a search engine and then multiple listings appear in search engine results.? The order those websites or listings appear in the search engines results is controlled by SEO.? So for businesses this can be the difference between having customers visiting their website or not.? There is great potential here.
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Email Marketing?
Though the email marketing industry is not as big as it once was, it still has a place in the most popular and effective Internet marketing strategies. In 2009, for every dollar spent, email marketing generated Return of Investment (ROI) of $43.62. This obviously implies that email marketing is still one of the profitable Internet marketing strategies that you can use to grow your business.
In fact, there are lots of affordable web applications which allow website owners to maintain their subscriber?s database and allow personalised newsletters to be sent easily without any hassle.? Email marketing can also be used to send out information about your new products and services to your subscribers!
Pay-Per-Click (PPC)
PPC programs will allow you to create an ad that is linked to a keyword(s). Depending on your monthly PPC budget, you can create as many ads you want! Yahoo and Google both have pay per click programs. If you?re not familiar with PPC programs, here?s how it works: ?First, you have to decide how much you are willing to pay per click for a certain keyword(s). ?The more you?pay per click?the more that your ad appears in the search engines. The rate per click can be anywhere from pennies per click to hundreds of dollars per click, depending on the value of a certain keyword.
Google AdSense
With this program you?ll have ads of other websites appear on your site. Each time one of these ads is clicked, you?ll make money. ?How much money you will generate varies depending on the keyword associated with the specific ad. You can also block out your competitors ad so they don?t appear on your site.
On the other hand, if you purchase ads, your ads will appear on other websites creating a link back to your website and improves your search engine rankings. ?Unlike the common ads that you see in many web pages like pop-ups, these ads are not annoying. In fact, these ads can be a very effective tool to generate targeted traffic to your site.
Online Directories
All over the web, you?ll find all kinds of online directories and city guides, as well as the online yellow pages. As a business owner you can take advantage in these directories by featuring your business under the appropriate category or area your business belongs to. Most directories offers free listings, but you can also purchase additional advertisements in paid directories if you want more exposure.
Online Magazines
Similar with a print magazine, you can buy ad space on these online magazines. The fee may depend on the number of traffic the magazine generates. If well planned, you can do an excellent job of targeting your ads to your desired market using this type of Internet marketing strategy.
Online Newsletters / Press Releases
This is one of those Internet marketing strategies that let you develop a relationship between you and your customers. This strategy will allow you to keep your customers up to date about changes, new services and products and this is also a method of providing information to your customer ? eventually, placing you as an expert on your field. At first, you can start sending your newsletters to your existing customers and include a request to these customers to forward the newsletter to their friends. There should be an opt-in and opt out link at the bottom of your newsletters. You can also have an opt-in form placed in your website. Watch out and you?ll be amazed of how fast your newsletter subscribers grow!
Affiliate Marketing
This is a kind of Internet marketing strategy where you can hire other company or individuals known as ? affiliates? to get them to market your product . Affiliates are usually paid commission. The affiliates can host a website of their own, in which they may display the banners or logos of the business that they are promoting. If their websites? visitor clicks on those banners, they will then be redirected to the sponsor?s site that the affiliate is promoting.
There you have it! These are just the most common types of Internet marketing strategies; of course, there are many more types of internet marketing strategies out there that you can use.? Again, as the technology changes, there is a continued need for every business to move with the times and adapt to the changes to find new ways to promote themselves.? So if you?re still not using any of these Internet marketing strategies, what are you waiting for?? ?But before anything else, one thing you need to remember ? GREAT CONTENT.? Yes! You must make sure you do a great job of portraying your message online and offer VALUE to your costumers!
What are your thoughts about these Internet marketing strategies? ?Are there any other Internet marketing strategies that have worked for you? ?Please leave your comments below!
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