- Posted on 12th January 2013
- in TruNorth Global
- by kurt
Content Catalog Management Delivery
By Kurt Steele
?Video killed the radio star? said ?The Buggles? song couple of decades ago, highlighting that video entertainment was taking over the leading role from audio content in 70s & 80s. Today we are facing with the same media evolution on Internet as we arrived to the era of multimedia content when Internet video and entertainment have evolved to an exponentially changing?and growing content industry. This transition is changing the way we sell, train, and collaborate in the enterprise. This effects content providers and corporations of all sizes with challenges ranging from streaming quality to massive storage quandaries. This gives yet anaothe challenge to IT departments worldwide.
Fast access and flow of information is the heartbeat of business. The information highway has open possibilities to the world that we could never have imagined. Secure and easy access to information is now the challenge that companies face. In 1999, the birth of the data warehouse was born because the world needed a solution in organizing data from the explosion of online transactional systems (OLTP). Then came the rise of online multimedia. This created more data to access and consume. In 1996, the first online player entered the internet, Microsoft develops Active Movie player. This innovation was followed by Real Player and Quicktime 4 (Apple). In the inception, bandwidth was a huge barrier. In 2005, YouTube was born and online video has never turned back.
TruNorth Global innovated a solution which merged Content Management System (CMS), Digital Asset Management (DAM), and Content Delivery Network (CDN) in one system which is called CCMD (Content Catalog Management Delivery) and runs on the HP Cloud. This technology grew out of deep experience in data warehouse solutions and multimedia production and delivery. The key is integration, management and performance. Anjali Yakkundi, an analyst with Forrester Research Inc. in Cambridge, Massachusetts says, ??Integration is important. A lot of companies have implemented DAM as a silo and they?re beginning to realize it can be used in concert with content management programs.? TruNorth Global has created a solution for cataloging, colloborating and centralizing digital assets and then delivers the content in a secure, reliable and optimized manner on HP?s CDN which resides on the cloud. The solution delivers to any device securely and monitored.
Rapid adoption of smartphones and Internet-connected devices has fundamentally changed the way consumers make use of the network and internet. Users are in a constant state of requesting content, even as they roam all over the world. Moreover, information quality?expectations are growing: Users are moving from text and static information to more colorful multimedia contents, audios, and videos even in real time, in high quality, high resolution, and with excellent sound quality. More information demands more security, organization, monitoring, optimizing and managing data which impacts corporate IT. TruNorth Global has created an answer to this requirement, CCMD and assists companies in implementation and management of this solution.
The Benefits of CCMD:
- Fully Integrated Solution
- Simple and Automated Process for Organization and Cataloging of Digital Assets
- Optimized Peformance
- Secure Delivery
- Reporting and Monitoring
- Delivery to Any Mobile Device
- Video Studio and Production for Any Re-purposed Video Content Requried
The Competitive Advantage of CCMD:
- Network Usage Reduction
- Reduce System Complexity and Costs
- Consolidation of Digital Assets
- Accessed from Data Warehouse
- User Friendly Catalog
- Reliability and Scalability
- Transparent Caching
- Web Caching
Tags: cdn, cms, dam, kurt steele
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