বৃহস্পতিবার, ৩১ জানুয়ারী, ২০১৩

Did Google make its latest Android statue out of chrome for a reason?

Did Google make its latest Android statue out of chrome for a reason

When Google staffer Paul Wilcox started throwing pebbles at his girlfriend's office window, he never expected to be confronted by an angry giant Android made out of chrome. But crazy things happen at Mountain View all the time and Wilcox was quick to recover his composure.

"What have you done with my girlfriend?" he cried. And then, "why, of all things, are you made out of chrome?!"

Eventually Wilcox realized it was just a statue, recently put up in the mostly-green robot's honor, and that his girlfriend was safe and well. (Honestly, we just invented the whole girlfriend thing for dramatic effect, and we don't know where she works.) Anyways, the question remains: why this particular metallic finish? Is it to mark the constant updates to the Chrome browser on Android devices? Possibly. Or could it be, as MobileGeeks suggests, some oblique reference to Android apps running in a Chrome browser on some other OS? We don't know, but imagine this: an Android app running in a Chrome browser running as an Android app running in a Chrome browser... Freaky, right?

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Via: MobileGeeks (German)

Source: Paul Wilcox (Google+)

Source: http://feeds.engadget.com/~r/weblogsinc/engadget/~3/5pI1p3aosTM/

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বুধবার, ৩০ জানুয়ারী, ২০১৩

Volkswagen?s Super Bowl Ad Isn?t Racist (OliverWillisLikeKryptoniteToStupid)

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Source: http://news.feedzilla.com/en_us/stories/politics/top-stories/281351059?client_source=feed&format=rss

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Michael Drysch, Miami Heat Fan Who Sank Half-Court Shot, Takes The 'HuffPost Live 75-Cent Challenge'

Michael Drysch, the Miami Heat fan who won $75,000 after hitting a half-court shot during halftime of the Heat-Pistons game Friday night, appeared on HuffPost Live to tell the story of the shot and what it was like to get tackled by the NBA MVP LeBron James.

The Ohio man entered the contest on James' website, and when he was selected, was flown to Miami to try to sink the $75,000 shot. Instead of taking a two-handed jumpshot, Drysch hoisted a Kareem-style hook shot that was nothing but net. Lebron rushed the court, tackled Drysch and the rest is history. Drysch told HuffPost Live host Marc Lamont Hill that he had just a week and a half to practice his shot but that he didn't practice all that much for the $75K shot. As Drysch put it to Marc, "who practices for a half-court shot?"

To test whether Drysch's magic shot was just a stroke of luck, Marc set up the "HuffPost Live 75-Cent Shot" where Drysch had to shoot a Nerf ball into a hoop held by HuffPost Live stage director Brad Hennessy. To see whether Michael Drysch's lightning struck twice, watch the clip above.

WATCH THE FULL SEGMENT ON HUFFPOST LIVE

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Source: http://www.huffingtonpost.com/2013/01/29/michael-drysch-miami-heat_n_2573815.html

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Gabrielle Giffords appears at Senate hearing on gun violence (Washington Post)

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LG Electronics sinks to loss after EU fine

(AP) ? LG Electronics Inc. reported its first quarterly loss in a year Wednesday after Europe slapped it with a massive fine for price fixing.

Its net loss totaled 468 billion won ($429 million) for the last quarter of 2012, compared with a loss of 112 billion a year earlier.

The European Union fined it 492 million euros ($664 million) last month for rigging prices of cathode-ray tubes for years up until 2006. LG said it would appeal.

LG also blamed its poor fourth quarter on intense competition among TV makers and sluggish consumer demand. The won's gains against the U.S. dollar also hurt, LG said.

Operating profit, which excludes the fine, rose 25 percent over a year earlier to 107.2 billion won. Revenue fell slightly to 13.5 trillion won.

The increase in operating profit was driven by LG's mobile business which was profitable in 2012 after suffering two years of losses. LG's smartphone shipments jumped 56 percent over a year earlier to 8.6 million in the fourth quarter, helped by its Optimus series of phones based on the Android operating system.

LG Electronics is among the smaller players in the smartphone market. Counterpoint Technology Market Research estimated that more than 90 percent of the smartphone market's profit is claimed by Samsung Electronics Co. and Apple Inc.

But higher-end smartphones have steadily increased in importance for LG's overall mobile business as it battles competition from Chinese makers at the low-cost end of the market.

LG said it plans to bet on countries that have begun introducing faster wireless networks called LTE, which it expects will produce higher demand for smartphones compatible with the new technology.

The company, which competes in the TV market with Sony Corp., Panasonic Corp. and local rival Samsung Electronics Co., is counting on early launches of advanced displays such as OLED and ultra-high definition this year to get ahead of its rivals.

Associated Press

Source: http://hosted2.ap.org/APDEFAULT/495d344a0d10421e9baa8ee77029cfbd/Article_2013-01-30-SKorea-Earns-LG%20Electronics/id-6d6d72dc6d52473d8336d91f7128320b

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The Overlooked Sustainability Leaders in Business

 UBS The Conference Board technology companies sustainability leaders sustainability challengers Overlooked Sustainability Leaders corporate sustainability leaders corporate social responsibility Brandlogic AstraZenica Apple Allianz

Allianz is an up and coming sustainability leader

Who are the real sustainability leaders in the corporate world? The various lists organizations have released in recent years, including here at Triple Pundit, are always controversial, and sometimes our perceptions interfere with reality. Those of us old enough to remember the Exxon Valdez oil spill in 1989 blanche at the thought of considering ExxonMobil as ?sustainable? in any shape or form. Apple, widely lauded as a good corporate citizen when it was the underdog during the 1990s, has attracted much criticism in recent years for good reason?but still enjoys a reputable image.

Technology companies are often seen as leaders, and Triple Pundit has repeatedly showcased companies such as SAP, IBM, Dell, Intel and Cisco for their solid work on social and environmental issues. But who are the unsung heroes of the corporate sustainability movement? Last fall?s BrandLogic survey, and an analysis by The Conference Board, discuss some of the ?challengers? who are emerging as true corporate sustainability leaders. Some of the companies may surprise you; others will be controversial.?

Using data from CRD Analytics and The Institute for Supply Management, BrandLogic?s study divided almost 100 companies into four groups: leaders, laggards, promoters and challengers. The study defined challengers as firms with good sustainability performance but low perception ratings. Among the up-and-coming ?challengers? who perform well, but are just not communicating their work at the rate matching their achievements, include:

UBS: Its is difficult for any bank to gain the trust of the public these days, but UBS has a long record of social and environmental responsibility. Energy efficiency, responsible supply chain and a spirit of inclusiveness within the company are among UBS?s successes?and some of these programs date back to the 1970s. Citi, HSBC and Bank of America are additional financial institutions that rank in BrandLogic?s ?challenger? category.

AstraZenica: Pharmaceutical companies are emerging as sustainability leaders, including AstraZenica. Like many of its competitors, the company has worked on expanding access to health care to those who need it the most; sensitivity towards research ethics; and supplier diversity are amongst the tools in AstraZenica?s CSR kit. Roche, Merck and Bayer also round out pharmaceutical ?challengers.?

Allianz: The Germany-based insurance giant has been on the Dow Jones Sustainability Index since 2000. A reputation for transparent carbon disclosure, investment in electric fleets and a hefty investment in training its employees boost Allianz?s reputation in the BrandLogic Survey?just not enough to qualify it as a ?leader.?

Surprises? Companies we have covered at Triple Pundit, and of which I personally think very highly, are amongst the challengers. HP, UPS, NIKE and British Telecom are in this group. So are a bevy of energy companies including ExxonMobil, Chevron, BP and Shell.

The gut reaction from corporate headquarters may be to push out those sustainability communications even more. But before these companies decide to bombard Triple Pundit and other publications with more press releases about how they are doing good, they may want to consider who their audience really should be.

As a follow-on report by The Conference Board points out, there are certain groups where corporate social responsibility is key when it comes to making important decisions?especially on social issues, where stakeholders are becoming both much more aware and vocal. Investment professionals are basing decisions even more on all facets of a company?s performance, not just the financial. Purchasing managers are starting to favor suppliers who strive to become more sustainable. And recent university graduates, who are focused on melding business ambition with social good more than ever before, want to work within a company they believe shares their values. The confluence of more conscious investment, sustainable supply chain management and the need to attract talent indeed shows that corporate social responsibility means smart business.

Leon Kaye, based in Fresno, California, is a sustainability consultant and the editor of?GreenGoPost.com. He also?contributes to?Guardian Sustainable Business; his work has also appeared on Sustainable Brands,?Inhabitat and Earth911. You can follow Leon and ask him questions on?Twitter or Instagram (greengopost). He will explore children?s health issues in India next month with the International Reporting Project.

[Image credit: Allianz]

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Source: http://www.triplepundit.com/2013/01/overlooked-sustainability-leaders-business/

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Child asthma reduced by smoking bans - Mother Nature Network

Child asthma reduced by smoking bans

British study finds a significant drop in hospital admissions for childhood asthma attacks after a law is enacted banning smoking in enclosed spaces.

Mon, Jan 21 2013 at 2:09 PM

A new study in the United Kingdom has some good news for children who suffer from asthma. According to researchers at the Imperial College London, childhood asthma attacks have dropped significantly since a law was enacted in 2007 banning smoking in enclosed spaces.

?

The new study, which was published in a recent issue of Pediatrics, found that the hospital admissions for children suffering from asthma attacks dropped more than 12 percent in the first year after the law was introduced in July 2007. ?The admission rates continued to decline in subsequent years suggesting that the health benefits from the law have had a sustained effect on England's kids.

?

Before the ban was implemented, hospital admissions for childhood asthma attacks were rising at a rate of 2.2 percent per year, with admissions hitting a peak of 26,969 admissions in 2006-07. ?Researchers estimate that the rapid decline in admissions, which began immediately after the law came into effect, is equivalent to 6,800 fewer hospital admission within the first three years after the law came into effect. ?

?

The decline in hospital admissions was seen across the board in both boys and girls and for children living in poor neighborhoods or wealthier communities.?

Source: http://www.mnn.com/health/fitness-well-being/blogs/child-asthma-reduced-by-smoking-bans

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Why Did $AAPL Stock Go Down After Beating Earnings Estimates And $AMZN Stock Go Up After Missing?

Screen Shot 2013-01-29 at 10.13.36 PMEditor’s note:?Howard Lindzon is co-founder and CEO of StockTwits, a social network for traders and investors to share real-time ideas and information. You can read his full bio here and find him on Twitter @howardlindzon. If we had the answer to this question, life would be grand. Grander if we knew the reaction to the answer beforehand. The moves in different directions for Amazon and Apple have been about expectations and guidance. Wall Street has higher expectations for Apple and ?different? expectations for Amazon. Wall Street wants Apple?s ?gross margins? to grow. They don?t expect Amazon?s ?profits? to grow. It sounds silly, but if Apple has reported lower profits and a huge gross margin increase the stock might have shot up. If Amazon had reported record profits today on decreasing margins, Wall Street might have panicked. Learning the language of the market is not easy. Wall Street loves it that way. If Spanish or Chinese were easy to learn, every American would speak it. The stock market is all about supply/demand, earnings, expectations and mood. The financial media is about headlines. I have spent over 25 years investing and trading and the dirty secret is that survival is about risk management. The best of the best are wrong 50 percent of the time. Apple and Amazon have been fantastic investments if you have owned them for the last 10 years. Recently Apple has been the ugly duckling of Wall Street. The mood has soured on Apple. It is in uncharted territory as the largest and most profitable company in the world. There is no possible way that Wall Street can predict the earnings, margins, or growth of Apple, let alone the mood of the market one year forward. But? they will try. They have expectations and they get set to spreadsheets. Those that own Apple (I do) point to the cash balance and earnings and declare the market is rigged or broken (I don?t). Wall Street has stopped caring about Apple?s profits today. They were displeased with forward guidance. Growth rates have slowed?measurably?at Apple which is understandable for a company of its? size. Wall Street is worried that growth is slowing and competition from Google and Samsung are taking a toll. Apple has given Wall Street so many wonderful surprises so magic has become the norm. Now that Apple is boring, they have run for the hills. Meanwhile, Amazon has

Source: http://feedproxy.google.com/~r/Techcrunch/~3/6BLdkM55pK8/

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10 Ways to Write Damn Good Copy | Copyblogger

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Writing effective copy is both an art and a science.

It?s an art because it requires creativity, a sense of beauty and style ? a certain aptitude, mastery and special knowledge. Artistic advertising allows you to create content marketing that?s not just practical and persuasive, but awe-inspiring and breathtaking.

Writing effective copy is also a science, because it exists in the world of tests, trial and failure, improvement, breakthroughs, education and predictability. Scientific advertising allows you to develop an idea, and then test that idea. It?s how you know if your content marketing is working.

In bad copy, one (or both) of these elements are missing. In good copy, they are both abundant.

Read on, in the next few minutes we?ll explore ten examples of good copy living (and selling) out in the wild ?

1. Plain copy

The most basic approach to writing effective copy is to simply introduce the product without gimmick or style. It?s a simple presentation of the facts and benefits.

There is no story. There is no conversation. There is no ?sizzle? and no superlative claims.

Think Google Analytics.

That copy isn?t going to win any literary awards, but it will get the job done. It will give a prospect the information she needs to make an informed decision about the product.

2. Storytelling copy

Everyone loves a good story.

We like hearing about people ? especially interesting people. People who?ve suffered challenges we can relate to, and can tell us how they overcame those challenges.

And the moral of the story, coincidentally, is that your product was the catalyst to overcoming those odds.

You might find this storytelling technique in an email series, a landing page, or a short video. Whatever the format, you?ll get four basic traits in the story:

  1. Opening: Introduce the pain. Show how the character of the story had a normal life, then how that life was shattered by a change of events.
  2. Conflict: How is the life of the main character threatened if he or she does not respond to the problem? What does her journey look like as she tackles this challenge?
  3. Dialogue: People are drawn to conversations in a story. It?s human interest at its root: two people talking to each other. We are also drawn to dialogue because it?s easy to read. ?Our eyes flow over dialogue like butter on the hood of a hot car,? says novelist Chuck Wendig.
  4. Solution: Finally, your product is introduced as the cure for your character?s problem. You increase the credibility of your product by sharing specific results (347% increase in conversion, for example).

Your story doesn?t have to be dramatic. It just has to be interesting to your target audience. And this is where good research comes in.

3. Conversational copy

John Caples calls conversational copy ?You and Me.?

In this style of copy, you write as if there is a conversation between two people: the copywriter and the prospect.

The language here would be no different than a salesman sitting down for lunch with a customer and talking through a sales presentation. It?s a straightforward approach that tries to identify with the reader:

I know how you feel. I felt the same way. That all changed when I found x, y and z.

Keep in mind that you don?t have to be a polished copywriter to create effective conversational copy. Often the sheer passion for what you?re trying to promote breathes off the page.

In fact, you can record a conversation about the product, transcribe that conversation, and use it as a rough draft.

4. John Lennon copy

When John Lennon asked us to imagine there was no heaven or hell, no countries, religion or war, he was using an effective tool of persuasion: imaginative copy.

As an advertiser, you can ask your target audience to imagine a painless way to lose weight, or what it would feel like to be a successful travel writer.

Imaginative copy typically begins with words like ?imagine,? ?close your eyes,? ?pretend for a moment,? ?discover,? or ?picture this? in the first paragraph of the text.

This is the concept behind AWAI?s Barefoot Writer presentation.

In this example, you are asked to imagine your life in a certain way ? to pretend what it would be like to live your dream, whatever that dream might be.

Then the copywriter paints a picture of achieving that ideal life through your product.

5. Long copy

The fundamental premise behind long copy is ?The more you tell, the more you sell.? Ads that are long on facts and benefits will convert well.

Why?

Unlike a face-to-face conversation with a salesperson, a written ad has only one chance to convert a reader. If you get in front of the reader, you?ve got to lay it all out on the table.

Take the Google Analytics example above.

Page after page of facts and benefits are presented because the proposition isn?t simple ? typical prospects are going to be asking a lot of questions. Better to anticipate those questions, and answer them in the copy.

But when you?re following the basic rules of content marketing that works, remember that you don?t have to present all the facts and benefits up front.

You can leak the presentation over a period of weeks through an email autoresponder (like our Internet Marketing for Smart People course), or a registration-based content library (like the Scribe Content Marketing library).

In this way, you?re turning long copy into short, easily-digestible snippets.

6. Killer poet copy

Here at Copyblogger we love Ernest Hemingway and David Sedaris. But we aren?t so enamored by their writing abilities that we try to imitate their styles at the expense of teaching and selling.

Our goal isn?t to convince our audience that we?re smart ? it?s educating and selling with our copy.

As David Ogilvy once said, ?We sell, or else.? But we try to sell with style. We try to balance the killer with the poet.

Killer poet copy sees writing as a means to an end (making a sale), and the ad as an end in itself (beautiful design and moving story).

In other words, the killer poet combines style with selling. Creativity with marketing. Story with solution.

7. Direct-from-CEO copy

It?s a known fact ? third-party endorsements can help you sell products.

But it?s equally effective to position your selling argument as a direct communication between the company founder and his or her customer.

This down-to-earth approach levels the playing field. It telegraphs to the customer, ?See, the CEO isn?t some cold and remote figurehead interested in profit only. He?s approachable and friendly. He cares about us.?

Jeff Bezos of Amazon is a superb example:

Notice this letter is conversational as well as plain: it?s a simple statement of the facts and benefits between two people: Jeff and you.

8. Frank copy

Some copy will explain the ugly truth about the product.

This approach doesn?t start with the jewels of your goods ? it?s going to start with the warts.

When selling a car, you might point out the endless repairs that need to be done ? thin brake pads, leaky transmission, busted sway bar, and inoperable dashboard ? before you introduce the leather seats, Monsoon stereo system, sun roof, brand-new tires and supercharged engine.

What you?re saying is this car will need a lot of TLC. You might even go as far as to say, ?Make no mistake here ? there?s much work to be done here.?

And here?s a curious thing: when you are honest and transparent about product weaknesses, the customer trusts you.

When the reader trusts you, they will be considerably more likely to believe you when you point out the good qualities of your product.

9. Superlative copy

There are also times when you can make outlandish claims.

Claims like (these are actual ads):

  • ?A revolutionary material from this Nevada mine could make investors a fortune in 2013?
  • ?Stores across U.S. selling out of what some call a new ?miracle? diet fighter?
  • ?Obey this one weird loophole to get car insurance as low as $9?

But you can make only make extraordinary claims when you have the proof to back it up. The evidence can be in statistics, testimonials, or research ? or preferably all three.

The problem with superlative copy is that it?s often hard to make outlandish claims and not sound like you are hyping it up ? so use this type of copy sparingly.

Generally, it?s good to follow the ?Remove All Hype? policy.

10. Rejection copy

Rejection copy turns conventional wisdom on its head. and tries to discourage people from being interested in your product.

This type of copy is a direct challenge to the reader that leverages the velvet rope approach ? the idea that only an exclusive set of people are invited to use a product.

The American Express Black Card is a good example here ? this card is reserved for the world?s wealthiest and most elite. The only way you can get your hands on one is if you are invited.

Similarly, consider the dating site Beautiful People. If you want to be part of this exclusive dating club made up of ?beautiful? people, then you have to be voted in by existing members:

Potential rejection startles readers ? they don?t expect to be turned down, especially not from an advertiser.

This approach also keys into our sense of wanting to belong. It generates that curiosity itch and activates our pride. We think, ?How dare they say I might not be good enough to get into their club? I?ll show them.?

Over to you ?

In the end, great copy often combines several of these techniques into one ad.

The CEO of a company writes a conversational sales letter built around a story about his passion for his product (whether it is peaches or water pumps).

A copywriter writes a long rejection ad that explains why certain people are excluded from receiving an invitation to dine at an exclusive restaurant.

Or a Savile Row tailor writes a plain but elegant sales letter about his suits, which have been worn by kings and presidents.

This is the art and science of copywriting.

Can you share any examples of good copy you?ve seen recently out there in the wild?

Want more? Click here to learn how to write copy that converts.

About the Author: Demian Farnworth is Chief Copywriter for Copyblogger Media. Follow him on Twitter or Google+.

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Source: http://www.copyblogger.com/good-copywriting/

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মঙ্গলবার, ২৯ জানুয়ারী, ২০১৩

The president's turn for immigration reform

Latinos and immigrants participate in a rally on immigration reform in front of the White House on November 8,??

One week into his second term, President Barack Obama will unveil his vision for immigration reform in a speech Tuesday in Las Vegas.

White House spokesman Jay Carney said Monday that Obama's speech at Del Sol High School will be about "engaging" the American people on the topic of reform, which Obama has vowed to push through Congress this year. Administration officials said Obama will go into more detail than before about what he wants the bill to look like and will stress that any legislation must contain a clear path to citizenship for most of the country's 11 million unauthorized immigrants. Such a bill may even be in reach as a demographically challenged Republican Party seeks to win over Hispanic voters. Conservative talk show host Rush Limbaugh commented on his show Monday that "I don't think there's any Republican opposition to this of any majority consequence or size."

Carney wouldn't say at a briefing Monday whether Obama would be willing to endorse the blueprint for reform released that afternoon by a working group of bipartisan senators. The senators preempted Obama's speech by a day and released a blueprint that differs from Obama's earlier immigration proposal in some respects. Both Obama and the senators agree that the nation's illegal immigrants should be given a chance to legalize and eventually become citizens if they meet certain conditions, but the senators' bill includes a spate of border security requirements that must go into effect before the immigrants are eligible for a green card.

Leaders in the Republican-controlled House have not released a significant blueprint or proposal.

The president will not release a draft of an immigration reform bill while Congress is making progress on their own proposals, administration officials say.

"[Obama] will continue a conversation with the American people about how we need to move forward and why we need to move forward with comprehensive immigration reform, why it?s important," Carney said of the president's speech. "It?s something that he talked about a lot during the campaign; he campaigned on this."

Watch Obama's remarks here in our livestream at 2:55 p.m. EST.

--Olivier Knox contributed to this report.

Source: http://news.yahoo.com/blogs/ticket/obama-announce-immigration-reform-plan-las-vegas-113806207--election.html

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PhotoSocial Is a Pretty, Gesture-Based Photo Gallery for the iPhone

PhotoSocial Is a Pretty, Gesture-Based Photo Gallery for the iPhonePhotoSocial Is a Pretty, Gesture-Based Photo Gallery for the iPhone iOS: The iPhone's default Photos app is okay, but if you want something a little prettier and smoother, PhotoSocial is a good alternative.

Photos is still our favorite photo management app, but only because Apple's restrictions make it hard for anything to work as well. That said, PhotoSocial is a pretty cool way to view and share the photos on your iPhone. It automatically splits your photos up into events (kind of like iPhoto does), and lets you manage them with gesture swipes. you can swipe to the left to remove it from the PhotoSocial gallery (but not from your phone), or swipe from the right to share it with other PhotoSocial users. You can share photos via SMS and email by tapping the "Share" button at the top, but we wish you had this option with the swipe gesture. PhotoSocial relies a bit too much on your friends having PhotoSocial too, which makes it much less enticing and useful if your friends don't have it (why not integrate with an existing service like Dropbox or Flickr instead?).

Overall, if you're looking for an alternative photo app with a few extra social features, PhotoSocial is a great new choice. Check out the video above to see it in action.

PhotoSocial ($1.99) | iTunes App Store

Source: http://feeds.gawker.com/~r/lifehacker/full/~3/Ac3OGnrBy88/photosocial-is-a-pretty-gesture+based-photo-gallery-for-the-iphone

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Facebook Hit By Extended Outage In Several Countries

facebook logoIf your Facebook seems like it's a bit quiet just now, don't worry. Real-time updates about baby poop and your friends' feelings about their favorite TED videos will return just as soon as the social media platform deals with an outage that's been affecting users in different countries, including the U.S. (New York City, Florida, Tennessee and Seattle), the U.K. and Argentina.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/cJPI2WVMQn4/

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Kelly doesn't know if hoax affected Teo's play

FILE - In this Nov. 17, 2012, file photo, Notre Dame linebacker Manti Te'o, right, pats coach Brian Kelly on the back after Te'o left the game during the second half of an NCAA college football game in South Bend, Ind. Kelly, talking to the media for the first time since the BCS title game, is expected to talk about his interview with the Philadelphia Eagles and the Te'o situation during a teleconference Tuesday. (AP Photo/Michael Conroy, File)

FILE - In this Nov. 17, 2012, file photo, Notre Dame linebacker Manti Te'o, right, pats coach Brian Kelly on the back after Te'o left the game during the second half of an NCAA college football game in South Bend, Ind. Kelly, talking to the media for the first time since the BCS title game, is expected to talk about his interview with the Philadelphia Eagles and the Te'o situation during a teleconference Tuesday. (AP Photo/Michael Conroy, File)

In a photo provided by ESPN, Notre Dame linebacker Manti Te'o pauses during an interview with ESPN on Friday, Jan. 18, 2013, in Bradenton, Fla. ESPN says Te'o maintains he was never involved in creating the dead girlfriend hoax. He said in the off-camera interview: "When they hear the facts they'll know. They'll know there is no way I could be a part of this." (AP Photo/ESPN Images, Ryan Jones) MANDATORY CREDIT

(AP) ? Notre Dame linebacker Manti Te'o didn't show any signs of being affected by the girlfriend hoax leading up to the BCS title game, but his play indicates it may have taken a toll, coach Brian Kelly said Tuesday.

"Hindsight is 20-20. I didn't think going into the game he was affected by it. But he didn't play his best. Alabama had something to do with that, clearly. But I really don't know," Kelly said.

"It's a lot to weigh on the shoulders of somebody. I think we can make the leap that maybe it did. But I think Manti would know for sure."

Te'o said in an interview with ESPN after the news of the hoax broke that it did not affect his performance in the title game blowout.

Kelly spoke to reporters Tuesday by conference call for the first time since the Irish were beaten 42-14 by Alabama in the BCS title game on Jan. 7. He said his interview the Philadelphia Eagles was mainly to get more information about coaching in the NFL, and his heart remains in college football. He's also working on a contract extension with Notre Dame.

Kelly said so far everything that has come out about the girlfriend hoax matches up with what Te'o told him when he called him on Dec. 26. Kelly contacted athletic director Jack Swarbrick immediately after Te'o told him what happened.

"Obviously, we all heard the story. It just sounded so crazy that the first thing I wanted to make sure we did was get the right people on top of this immediately," he said. "That was my first thought, to find out 'What the heck is going on here.'"

Te'o had described the girlfriend, who supposedly died of leukemia last fall, the love of his life. But Te'o got a call from the person posing as the girlfriend on Dec. 6, to say she hadn't died. He continued to talk about her when questioned at the Heisman Trophy ceremony on Dec. 8. He told Kelly about the situation 18 days later.

Te'o told ESPN on Jan. 18 that Ronaiah Tuiasosopo, a 22-year-old acquaintance who lives in California, contacted him Jan. 16 and confessed to the prank.

Kelly said he wasn't sure what to think initially. Despite all that's happened, Kelly said he will still remember Te'o as one of the best teammates and leaders he's been around in 22 years of coaching.

"He showed the way how to be a great teammate. His work ethic, his commitment, all of those things," he said. "He was special to coach and he did all the things that I think great players have to do on a day-to-day basis."

Kelly described his interview with Eagles owner Jeffrey Lurie was more "intrigue than it was interest," saying the Eagles contacted Swarbrick within a day of Andy Reid being fired on Dec. 31.

"My head said: 'Let's be more informed as it relates to the NFL. But my heart is in college football and with Notre Dame," Kelly said.

He said he wanted to learn about the day-to-day operation of NFL teams to see if it was something that might interest him.

"I wanted to answer those because we're going to win again next year and there's probably going to be teams interested in me coaching in the NFL and I want to be able to tell them definitively that I want to coach college," he said.

Kelly, who agreed he wouldn't talk to the Eagles until after the title game, said it wasn't a problem keeping the interview from being a distraction.

"Because I wasn't even certain I was going to interview," he said. "It really wasn't even on my radar."

Kelly said he's been telling recruits that he was flattered by the attention from the NFL, but that he's committed to Notre Dame.

Kelly also said he feels good about negotiations under way with Swarbrick about a contract extension, saying negotiations began on Dec. 6.

"We both want the same thing, the long-term consistency of the program," Kelly said.

Kelly originally signed a five-year contract three years ago at a reported $2.5 million a year and was given a two-year extension a year ago.

Kelly said despite losing by 28 to Alabama, he's still excited about the Notre Dame football program. He said Irish players understand how much more they need to improve.

"Our workouts now in the offseason will be focused on getting back to that game," he said. "As I told our team, we have some work to do. No question. But we know where we want to go.

"We know that we're capable of getting back to the national championship game, and we started that journey two weeks ago."

Associated Press

Source: http://hosted2.ap.org/APDEFAULT/347875155d53465d95cec892aeb06419/Article_2013-01-29-Notre%20Dame-Kelly/id-ef4562368fb344a9962dfc630221d4fe

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Video: Matthews: The GOP needs a ?Ronald Reagan for the 21st century?



>>> let me finish tonight with this. i think the republican party got the message. not all republicans, but a decent number of them. they ran a kennedy who didn't believe in what he was saying. people don't want to agree with the middle of this country. people would rather be right, even far right,than having a hand in picking a president. someone in that party has to come along and offer themselves as a true center right kennedy. someone who's solid on fiscal matters, strong on defense, but plays down their social issues. someone with charisma. i'm talking about a ronald reagan for the 21st century . unlikely to find such a candidate. but unless they do, they're stuck in second place, nationally. they can't beat hillary clinton , that's for sure. not with the rogue elements they've got joining their huddle. not with the candidate that only reads the words well enough to get the nomination. but not well enough, did you notice to be picked as a president? that's "hardball." thanks for being with us. "politics nation" with al sharpton starts right now.

Source: http://video.msnbc.msn.com/hardball/50620451/

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Holocaust items put on display for remembrance day

JERUSALEM (AP) ? When Stella Knobel's family fled World War II Poland in 1939, the only thing the 7-year-old girl could take with her was her teddy bear. For the next six years, the stuffed animal never left her side as the family wandered through the Soviet Union, to Iran and finally the Holy Land.

"He was like family. He was all I had. He knew all my secrets," the 80-year-old said with a smile. "I saved him all these years. But I worried what would happen to him when I died."

So when she heard about a project launched by Yad Vashem, Israel's national Holocaust memorial and museum, to collect artifacts from aging survivors, she reluctantly handed over her beloved bear Misiu, Polish for "teddy bear," so the memories of the era could be preserved.

"We've been through a lot together, so it was hard to let him go," said Knobel, who was widowed 12 years ago and has no children. "But here he has found a haven."

The German Nazis and their collaborators murdered 6 million Jews during World War II. In addition to rounding up Jews and shipping them to death camps, the Nazis also confiscated their possessions and stole their valuables, leaving little behind. Those who survived often had just a small item or two they managed to keep. Many have clung to the sentimental objects ever since.

On Sunday, Knobel's tattered teddy bear was on display at Yad Vashem, one of more than 71,000 items collected nationwide over the past two years. With a missing eye, his stuffing bursting out and a red ribbon around his neck, Misiu was seated behind a glass window as part of the memorial's "Gathering the Fragments" exhibit.

The opening came as other Holocaust-related events took place around the world.

In 2005, the United Nations designated Jan. 27 as International Holocaust Remembrance Day, marking 60 years to the liberation of the Auschwitz death camp.

Israel's main Holocaust memorial day is in the spring, marking the anniversary of the uprising of the Jewish ghetto in Warsaw, Poland, against the Nazis.

To coincide with the international commemorations, Israel released its annual anti-Semitism report, noting that the past year experienced an increase in the number of attacks against Jewish targets worldwide, mainly by elements identified with Islamic extremists.

At Sunday's weekly Cabinet meeting, Prime Minister Benjamin Netanyahu said the lessons of the Holocaust have yet to be learned. He accused Iran of pursuing nuclear weapons with the goal of destroying Israel.

"What has not changed is the desire to annihilate the Jews. What has changed is the ability of the Jews to defend themselves," he said.

Yad Vashem showcased dozens of items, each representing tales of perseverance and survival. They included sweaters, paintings, diaries, letters, dolls, cameras and religious artifacts that were stashed away for decades or discarded before they were collected and restored.

Yad Vashem researchers have been interviewing survivors, logging their stories, tagging materials and scanning documents into the museum's digitized archive.

Aside from their value as exhibits in the museum, Yad Vashem says the items are also proving helpful for research, filling in holes in history and contributing to the museum's huge database of names.

"Thousands of Israelis have decided to part from personal items close to their hearts, and through them share the memory of their dear ones who were murdered in the Holocaust," said Yad Vashem Chairman Avner Shalev. "Through these examples, we have tried to bring to light items whose stories both explain the individual story and provide testimony to join the array of personal accounts that make up the narrative of the Holocaust."

For 83-year-old Shlomo Resnik, one such item was the steel bowl he and his father used for food at the Dachau concentration camp. His father Meir's name and number are engraved on the bowl, a reminder of how hard they had to scrap for food. "We fought to stay alive," he said.

Approaching the glass-encased display, Tsilla Shlubsky began tearing. Below she could see the handwritten diary her father kept while the family took shelter with two dozen others in a small attic in the Polish countryside. With a pencil, Jakov Glazmann meticulously recorded the family's ordeal in tiny Yiddish letters. His daughter doesn't know exactly what is written and she doesn't care to find out.

"I remember him writing. I lived through it," said Shlubsky, 74. "Abba (Dad) wasn't a writer, but with his heart's blood he wrote a diary to record the events to leave something behind so that what had taken place would be known."

She said it pained her to part with the family treasure.

"I know this is the right place for it and it will be protected forever," she said. "Now is the time and this is the place."

____

Follow Heller on Twitter at (at)aronhellerap

Source: http://news.yahoo.com/holocaust-items-put-display-remembrance-day-170140302.html

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Newtown expands scope of planned children's museum

NEWTOWN, Conn. (AP) ? Months before she was killed in a gunman's rampage, Sandy Hook Elementary School Principal Dawn Hochsprung wrote a letter expressing her excitement over an effort to bring a children's museum to Newtown.

At the time, the proposal was fairly modest: a building of perhaps 20,000 square feet would provide art and science programs for area children.

Since last month's massacre, the plan has become more ambitious, with museums around the country collecting donations and organizers looking to renovate a 52,000-square-foot building to host the new learning center. A capital campaign that was to begin in the spring will start right away, with hopes of raising $10 million instead of the original $4 million.

"The need for the children's museum, which everyone thought was a great idea before, became almost a necessity," said Kristin Chiriatti, the museum's president. "People understood that the children will need a place to heal. We have so many children who are scared to go to school now and may have lifelong poor associations with learning."

It will still be a community museum, Chiriatti said, but it will also be a destination point for southwestern Connecticut.

The museum, first proposed in 2011, was to feature rotating exhibits on such topics as electricity, sound and outer space. Chiriatti called it "Everwonder," a play on the wonder the museum is meant to evoke and her question as to whether it would be possible to build, she said.

The group had been involved in hosting programs at the local library and envisioned a place for children to draw and conduct experiments.

Hochsprung wrote to Chiriatti in March that she supported the idea to engage students with hands-on, interactive experiences.

"In order for students to learn, they must be invested in what we are teaching," she wrote.

On Dec. 14, Hochsprung was among the victims of the rampage that killed 20 first-graders and six educators at Sandy Hook. The 20-year-old gunman killed his mother before driving to the school, opening fire and then committing suicide as police arrived.

The museum building will include some type of memorial to Hochsprung and the other victims, Chiriatti said.

"These children were our children's friends," she said. "We haven't decided how it will be done, except that it will be done in a cheerful way that celebrates childhood and education. Because that's what this is about: creating a cheerful place, filled with learning and enjoyment."

Architects and other professionals have agreed to volunteer for the project, which is tentatively planned for the campus of Fairfield Hills Hospital in Newtown.

And Chiriatti is getting help from other museums across the country.

Robert Dean, the executive director of a children's museum in Grand Rapids, Mich., got involved the day of the shooting, after a 9-year-old son of his museum's board president asked how they might help the kids in Newtown. He called a board meeting to brainstorm.

"We talked a letter-writing campaign and other things, but when we learned they were trying to build a children's museum, I just thought, 'Wouldn't it be great if they could have the same thing we have?'" he said.

A dollar from each admission fee collected at that museum and two others in Grand Rapids last Saturday will be donated to the Everwonder project.

Dean contacted the Association of Children's Museums, which launched a national effort. Museums are being asked to set aside one day this year and donate $1 from each admission that day to Everwonder. Chiriatti said she has already heard from four ? the Children's Museum of Brownsville, in Texas; the Seattle Children's Museum; the Tucson Children's Museum, in Arizona; and the Bucks County Children's Museum, in Pennsylvania.

She said they are hoping to raise all they need without seeking any money from an $8.5 million fund set up by the United Way to support the community after the massacre.

"They need to identify where that money is really needed, what is most important," she said. "If they need a counseling center, that should be where that money goes. It would be great to get some help, but we're certainly not going to be actively seeking that funding if it's needed somewhere else."

Chiriatti said they hope to have their museum opened by the end of 2015.

___

Online:

Everwonder Children's Museum: http://www.everwondermuseum.com/

Source: http://news.yahoo.com/newtown-expands-scope-planned-childrens-museum-075810443.html

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Argentina, Iran to form "truth commission" for 1994 bombing

BUENOS AIRES (Reuters) - Argentina said on Sunday it had agreed with Iran to establish a "truth commission" in a bid to resolve the 1994 bombing of a Buenos Aires Jewish community center that Argentine courts accuse the Iran of sponsoring.

Argentine President Cristina Fernandez agreed to open talks with Tehran on the attack last year in a sharp change in diplomatic policy that irked Israel and drew criticism from Jewish leaders in Buenos Aires and the United States.

Fernandez said foreign ministers from Argentina and Iran had signed a memorandum of understanding during a meeting in Ethiopia.

The accord between Argentina and Iran establishes a truth commission made up of foreign legal experts "to analyze all the documentation presented to date by the judicial authorities of Argentina and Iran," Fernandez said in a series of Twitter messages.

Fernandez, who has close ties with other Latin American leaders who are on good terms with Tehran, such as Venezuela's Hugo Chavez, hailed the agreement as historic.

The five commissioners will be jointly nominated and will not be residents of Argentina or Iran, according to a document posted on Fernandez's Facebook page.

After analyzing the evidence, "the commission will give its vision and issue a report with recommendations about how the case should proceed within the legal and regulatory framework of both parties," according to the agreement.

It also outlines plans for Argentine legal officials to meet in Tehran to question "those people for whom Interpol has issued a red notice."

In 2007, Argentine authorities secured Interpol arrest warrants for five Iranians and a Lebanese in the bombing of the center, which killed 85 people. Iran denies links to the attack.

Iranian Defense Minister Ahmad Vahidi is among the Iranian officials sought by Argentina, which is home to Latin America's largest Jewish community.

Western and Israeli sources have voiced concerns that Argentina may have lost its interest in pursuing investigations of the 1994 attack, as well as the bombing of the Israeli Embassy in Buenos Aires that killed 29 people two years earlier.

The Islamic Jihad Organization, believed to be linked to Iran and the Lebanese militant group Hezbollah, claimed responsibility for the 1992 bombing.

Fernandez said the accord, which must be ratified by Congress, showed Argentina "would never let the tragedy (attack) become a chess piece in the game of wider geopolitical interests."

"Dialogue (is) the only way to resolve conflicts between countries, however severe they are," she said via Twitter.

(Reporting by Guido Nejamkis; Writing by Helen Popper; Editing by Bill Trott)

Source: http://news.yahoo.com/argentina-iran-form-truth-commission-1994-bombing-173244285.html

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Genes behind aggressive endometrial cancer

Jan. 28, 2013 ? In a major breakthrough for uterine serous carcinoma (USC) -- a chemo-resistant, aggressive form of endometrial cancer, Yale researchers have defined the genetic landscape of USC tumors, findings that point to new treatment opportunities.

The collaborative team -- which included researchers with expertise in gynecological cancer, genomics, and computational biology -- identified a number of new genes that are frequently mutated in USC. The results of this comprehensive genetic analysis of USC are published in the Jan. 28 Proceedings of the National Academy of Science (PNAS) online early edition. The researchers were supported as part of a collaborative program with Gilead Sciences, Inc.

Endometrial cancer is the most prevalent gynecologic tumor in women, with over 47,000 newly diagnosed cases and about 8,000 deaths in 2012 in the United States alone. Patients with type I endometrial cancer tumors generally have a good outcome, but those with type II, or USC, have more relapses and deaths, and the disease is more aggressive.

"We have clearly identified the mutations that are responsible for USC tumors," said senior author of the study Dr. Alessandro Santin, professor of obstetrics, gynecology and reproductive sciences at Yale School of Medicine, and program leader of the gynecological cancers research program at Smilow Cancer Hospital at Yale-New Haven and a member of Yale Cancer Center. "In addition to a number of well-known cancer genes, we found three genes that had not previously been associated with cancer that are found in these tumors. This finding points to new pathways that could be important in developing therapies down the road."

The team collected tumors from 57 women affected with USC to try to determine the molecular basis of the tumor's aggressive behavior. They sequenced all the genes from the tumors and identified mutations that are crucial for these tumors to grow. The team also studied the copy number variations -- genes that are not mutated but are amplified in the tumors to give them a growth advantage over normal tissues.

The newly-identified cancer-related genes included two -- CHD4 and MBD3 -- that are found in the same protein complex and play a role in remodeling the genome to allow certain regions to be turned on and off. The discovery of a third gene, TAF1, was a surprise to researchers because it is a core component of the machinery responsible for transcribing a large fraction of the protein coding genes in the human genome.

"The detailed study of different cancers continues to produce new and unexpected discoveries," said corresponding author Dr. Richard P. Lifton, Sterling Professor, chair of genetics at Yale, and a Howard Hughes Medical Institute investigator. "These new findings define the biological basis of this cancer, and suggest new opportunities for personalized therapy."

Other authors on the study include first author Siming Zhao, Murim Choi, John D. Overton, Stefania Bellone, Dana M. Roque, Emiliano Cocco, Federica Guzzo, Diana P. English, Joyce Varughese, Sara Gasparrini, Ileana Bortolomai, Natalia Buza, Pei Hui, Maysa Abu-Khalaf, Antonella Ravaggi, Eliana Bignotti, Elisabetta Bandiera, Chiara Romani, Paola Todeschini, Renata Tassi, Laura Zanotti, Luisa Carrara, Sergio Pecorelli, Dan-Arin Silasi, Elena Ratner, Masoud Azodi, Peter E. Schwartz, Thomas J. Rutherford, Amy L. Stiegler, Shrikant Mane, Titus J. Boggon, and Joseph Schlessinger.

In addition to Gilead, the study was funded in part by grants from the National Institutes of Health, the National Cancer Institute, and the Howard Hughes Medical Institute.

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Story Source:

The above story is reprinted from materials provided by Yale University. The original article was written by Karen N. Peart.

Note: Materials may be edited for content and length. For further information, please contact the source cited above.


Journal Reference:

  1. Siming Zhao, Murim Choi, John D. Overton, Stefania Bellone, Dana M. Roque, Emiliano Cocco, Federica Guzzo, Diana P. English, Joyce Varughese, Sara Gasparrini, Ileana Bortolomai, Natalia Buza, Pei Hui, Maysa Abu-Khalaf, Antonella Ravaggi, Eliana Bignotti, Elisabetta Bandiera, Chiara Romani, Paola Todeschini, Renata Tassi, Laura Zanotti, Luisa Carrara, Sergio Pecorelli, Dan-Arin Silasi, Elena Ratner, Masoud Azodi, Peter E. Schwartz, Thomas J. Rutherford, Amy L. Stiegler, Shrikant Mane, Titus J. Boggon, Joseph Schlessinger, Richard P. Lifton, and Alessandro D. Santin. Landscape of somatic single-nucleotide and copy-number mutations in uterine serous carcinoma. PNAS, January 28, 2013 DOI: 10.1073/pnas.1222577110

Note: If no author is given, the source is cited instead.

Disclaimer: This article is not intended to provide medical advice, diagnosis or treatment. Views expressed here do not necessarily reflect those of ScienceDaily or its staff.

Source: http://feeds.sciencedaily.com/~r/sciencedaily/most_popular/~3/EP2l8s8WQrw/130128151917.htm

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Poor sleep in old age prevents the brain from storing memories

Jan. 27, 2013 ? The connection between poor sleep, memory loss and brain deterioration as we grow older has been elusive. But for the first time, scientists at the University of California, Berkeley, have found a link between these hallmark maladies of old age. Their discovery opens the door to boosting the quality of sleep in elderly people to improve memory.

Postdoctoral fellow, Bryce Mander, demonstrates how the sleep study was conducted.

UC Berkeley neuroscientists have found that the slow brain waves generated during the deep, restorative sleep we typically experience in youth play a key role in transporting memories from the hippocampus -- which provides short-term storage for memories -- to the prefrontal cortex's longer term "hard drive."

However, in older adults, memories may be getting stuck in the hippocampus due to the poor quality of deep 'slow wave' sleep, and are then overwritten by new memories, the findings suggest.

"What we have discovered is a dysfunctional pathway that helps explain the relationship between brain deterioration, sleep disruption and memory loss as we get older -- and with that, a potentially new treatment avenue," said UC Berkeley sleep researcher Matthew Walker, an associate professor of psychology and neuroscience at UC Berkeley and senior author of the study to be published Jan. 27, in the journal Nature Neuroscience.

The findings shed new light on some of the forgetfulness common to the elderly that includes difficulty remembering people's names.

"When we are young, we have deep sleep that helps the brain store and retain new facts and information," Walker said. "But as we get older, the quality of our sleep deteriorates and prevents those memories from being saved by the brain at night."

Healthy adults typically spend one-quarter of the night in deep, non-rapid-eye-movement (REM) sleep. Slow waves are generated by the brain's middle frontal lobe. Deterioration of this frontal region of the brain in elderly people is linked to their failure to generate deep sleep, the study found.

The discovery that slow waves in the frontal brain help strengthen memories paves the way for therapeutic treatments for memory loss in the elderly, such as transcranial direct current stimulation or pharmaceutical remedies. For example, in an earlier study, neuroscientists in Germany successfully used electrical stimulation of the brain in young adults to enhance deep sleep and doubled their overnight memory.

UC Berkeley researchers will be conducting a similar sleep-enhancing study in older adults to see if it will improve their overnight memory. "Can you jumpstart slow wave sleep and help people remember their lives and memories better? It's an exciting possibility," said Bryce Mander, a postdoctoral fellow in psychology at UC Berkeley and lead author of this latest study.

For the UC Berkeley study, Mander and fellow researchers tested the memory of 18 healthy young adults (mostly in their 20s) and 15 healthy older adults (mostly in their 70s) after a full night's sleep. Before going to bed, participants learned and were tested on 120 word sets that taxed their memories.

As they slept, an electroencephalographic (EEG) machine measured their brain wave activity. The next morning, they were tested again on the word pairs, but this time while undergoing functional and structural Magnetic Resonance Imaging (fMRI) scans.

In older adults, the results showed a clear link between the degree of brain deterioration in the middle frontal lobe and the severity of impaired "slow wave activity" during sleep. On average, the quality of their deep sleep was 75 percent lower than that of the younger participants, and their memory of the word pairs the next day was 55 percent worse.

Meanwhile, in younger adults, brain scans showed that deep sleep had efficiently helped to shift their memories from the short-term storage of the hippocampus to the long-term storage of the prefrontal cortex.

Co-authors of the study are William Jagust, Vikram Rao, Jared Saletin and John Lindquist of UC Berkeley; Brandon Lu of the California Pacific Medical Center and Sonia Ancoli-Israel of UC San Diego.

The research was funded by the National Institute of Aging of the National Institutes of Health.

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Story Source:

The above story is reprinted from materials provided by University of California - Berkeley. The original article was written by Yasmin Anwar.

Note: Materials may be edited for content and length. For further information, please contact the source cited above.


Journal Reference:

  1. Bryce A Mander, Vikram Rao, Brandon Lu, Jared M Saletin, John R Lindquist, Sonia Ancoli-Israel, William Jagust, Matthew P Walker. Prefrontal atrophy, disrupted NREM slow waves and impaired hippocampal-dependent memory in aging. Nature Neuroscience, 2013; DOI: 10.1038/nn.3324

Note: If no author is given, the source is cited instead.

Disclaimer: This article is not intended to provide medical advice, diagnosis or treatment. Views expressed here do not necessarily reflect those of ScienceDaily or its staff.

Source: http://feeds.sciencedaily.com/~r/sciencedaily/most_popular/~3/mPkLDBVS1dI/130127134212.htm

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Black and White ? Guide to Leukemia & Lymphoma Month

This year?s Leukemia & Lymphoma Month fundraiser will include a 5k race and a yard sale in addition to the return of Guy Auction, Whitman Idol, bRAVE, Battle of the Beards and Battle of the Bands.

?We?ve tried to make the events more community-oriented and involve a lot of people outside of the SGA in order to reach out to Bethesda,? SGA president Jacob Rosenblum said.

Correction: Whitman Idol has been postponed to Feb. 1. Graphic courtesy Jacob Rosenblum.

The SGA is offering students clubs the opportunity to organize events in order to get the community involved, Rosenblum said. The G.U.Y.S. (Give Us Your Stuff) yard sale will be held Jan. 27 from 1 to 4 p.m, in which students and community members bring unwanted items to be sold, and any remaining items are donated to the Salvation Army.

?People get rid of their clutter, get new stuff and the SGA raises a lot of money. It?s a no cost event that?s pretty easy to put on and participate in,? Rosenblum said.

The Red Rush 5k is another new event that should bring the school community together. The race will replace last year?s Hoops for Heart basketball tournament. While Red Rush is scheduled to take place Feb. 10., the SGA has been planning the race since October, junior class president Jorge Richardson said.

The SGA hopes that it can get a mix of students and community members to sign up for the race. If registration goes as planned, the race could bring in as much as 7,500 dollars, Richardson said. The race will rival Walter Johnson?s Burrito Mile race, Rosenblum said.

Last year's bRAVE raised over $9,000 for the Leukemia & Lymphoma society. Students danced for up to 12 hours at the school's first dance marathon. Photo by Billy Bird.

Whitman?s 12-hour dance marathon, bRAVE, is going to be even bigger this year, Rosenblum said. This year, the SGA is encouraging students to bring guests from other schools.

Rather than a DJ, the SGA will be playing its own playlist. Students in the leadership class have been compiling house music for bRAVE since the beginning of the school year.

The rest of the events planned for Leukemia and Lymphoma month are equally impressive. This year?s Battle of the Bands on Feb. 6 will feature popular local band Dale and the ZDubs, as well as student musicians.

Guy Auction, on Feb. 13, will feature junior and senior boys selling dates to raise money. In addition, students can donate money to their favorite bearded men in the Battle of the Beards and purchase red Leukemia and Lymphoma wristbands throughout the month.

For the past three years, Walter Johnson has won the Leukemia Lymphoma Society?s high school challenge. The SGA hopes to raise more money than Walter Johnson and finally win the challenge.

With all of the SGA?s planning and preparing, Whitman?s chances of winning are high, Rosenblum said.

?This is the first year that the freshman officers have mentioned beating WJ in their speeches and we?ve got all these people outside of leadership excited,? he said. ?I really think we can do it this year.?

Source: http://www.theblackandwhite.net/2013/01/27/guide-to-leukemia-lymphoma-month/

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